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Why Your Business Needs A WhatsApp Bot

Most people depend on WhatsApp as their main messaging app; in fact, as of 2020, over 2 billion people use it every day: it’s the most downloaded messaging app in the world and the second most used application after Facebook with 2.45B users. That’s a lot of potential for one app!

Which is why WhatsApp took the step to grow their platform to include businesses when they launched WhatsApp Business a little over two years ago. 

More on WhatsApp Business

WhatsApp Business is basically how WhatsApp decided to embrace and empower businesses by giving them their own special edition.

Through WhatsApp Business, you can create a catalog of your business’ products, provide easily-accessible customer support to your customers, create a business profile for your business to be more visible, and much more. 

WhatsApp Business seems to be doing great: 5 million businesses are already actively using it. 

Why You Should Use WhatsApp Business For Your Business

This all sounds great, but why should you even bother using WhatsApp Business for your business? Aren’t all the channels you already have, whatever they are, more than enough? 

The answer, my friend, is potential. WhatsApp is the most used messaging app in the world with 2 billion daily users in 180 countries; it’s the perfect place to be for your customers.

On an even more specific range, WhatsApp is big in the MENA region. According to Northwestern University, 90% of internet users in the Middle East use WhatsApp for communication. 

WhatsApp Business’ product manager put it in the simplest way possible: 

“Customers today don’t want to call or email a business – they want to send a message. And since customers are on WhatsApp, businesses need to be too.”

– Mitu Singh

Using WhatsApp for your business is like putting your employees in your customer’s living room; you’re meeting them where they are mostly spending their time. The moment they need you, they’ll instantly find you, and that’s what customers love most. 

According to Facebook IQ, out of nine modes of communication, messaging businesses are people’s second preference. In other words, if your customers have the opportunity to just directly message you, believe me, they will, and that’s where your WhatsApp Business presence comes in very handy. 

In addition, the application comes packed with features that give both you and your customers an optimal experience. You can: 

  • Create a business profile that includes all your important information including a product catalog, for example
  • Use customer labels to easily filter your customer for your convenience
  • Create quick replies to further automate your experience
  • Equip your account with automated messages such as an away or greeting message 
  • Track your customers’ activity with you 

Moreover, you can greatly customize your experience with the WhatsApp Business API, which allows you to add new features to your account that can revolutionize your experience; however, there’s a long process to follow in order to be able to use it. You can read more here.

You can make your business’ presence on WhatsApp even stronger when you equip your WhatsApp Business account with an efficient chatbot. 

The next step: your WhatsApp bot

A chatbot is the best way to conveniently automate your conversations with your customers; it’s as simple as a question sent and instantly answered. 

As your business grows, who can keep up with replying to every customer perfectly and on time each time? Your chatbot. 

Simply put, building a WhatsApp bot makes sure you support your customers in the best way possible; you’re always one message away on their favorite platform. 

It improves the way you communicate and engage with your customers with an enhanced process; instant replies can do wonders, believe me. 

Customers love a business they can interact whenever they need to; they love their needs instantly met, and don’t forget: there is nothing customers love more than personalization, and that’s what bots can do best. 

Good customer support, personalization, and engagement are the way to every customer’s heart, so the simplest answer is this: build a WhatsApp bot to give your customers the experience they will love and deserve. 

How can you build a WhatsApp bot? 

We can go on and on about how exactly you can build a WhatsApp and turn this super technical (strong reference to the WhatsApp Business API and how complex it is), or we can skip the complication and tell you the easy way to build one is to just message us and let us handle it. 

We’re one of the few platforms globally where you can build an efficient WhatsApp bot, one of the even fewer platforms with Artificial Intelligence technologies and the ability to have the same bot for both Messenger and WhatsApp, and the only ones that support for both English and Arabic with its various dialects. 

Step up your business game and contact us now to get your WhatsApp bot.

Discover Tab's Gone, What's Next?

Earlier this month, on the 2nd of March to be exact, Facebook made a huge redesign of the Messenger platform. 

Removing the Discover tab and other features, Facebook Messenger is currently set to be more of a messaging platform with Stories features after having been a multifunctional hub for as long as we can possibly remember. 

Why the change? 

Facebook is aiming to make the Messenger platform a simpler, faster, and more seamless experience for its users.

With the new update running, Facebook actually reduced the app’s core code by 84%, which truly made a huge difference in comparison to how the platform used to be. This is definitely good for your bot and business. 

Facebook now is more focused on people generally; chats and stories specifically. They want people to focus more on communication. 

What does this mean for chatbots?

The chatbots industry is very promising, so how does the discover tab update affect it? 

The truth is that this change barely affects your chatbot: it is as efficient as it has always been, and the industry is still as awesome as it is.

At the end of the day, your chatbot is a smart tool that helps you interact with your audience and makes sure your audience knows how to reach you and where to find you. 

As long as you make sure your customers can easily find and interact with it, you have absolutely nothing to worry about. 

What’s Next? 

With the Discovery tab gone, you can get a bit puzzled about what to do next. Here are our suggestions: 

Use these hacks when it comes to marketing your Messenger bot. 

There are several other ways you can get your bot to stand out other than the Discover tab. There are a number of plugins and buttons that you can add to your website or Facebook page to help promote your bot even better than ever, in addition to simple hacks you can easily execute.  Here are some of the hacks: 

  1. Add a customer chat plugin to your website. This plugin helps your users interact with your bot through your website just as they would on Messenger, which increases your bot’s reachability as a result. 
  1. Set up a button on your page or website to guide people to use your bot. This guarantees your visitors can easily find your bot whenever they need to contact you. 
Image result for facebook page button message us

You can check out all of the above techniques and learn exactly how to apply them in our previous article about chatbot growth hacks.

Expand your bot’s potential!

News Flash: Facebook Messenger is not the only platform where you can build a chatbot. 

Facebook Messenger is the most used messaging app, but it’s not the only one. You can try building a chatbot on a different platform, or even on your own website, and explore for yourself what each platform and channel is capable of. 

Chatbots are only getting started blowing your mind, so you might as well just explore and play. 

Through WideBot, you can build chatbots on several messaging channels. Sign up now to our platform, and try it for yourself!

New Messenger Policies: All You Need To Know

 As of the 4th of March, Facebook has made some changes to Messenger policies. To help you understand what changed and how it might affect you, we’ve put together this guide to answer all of your questions: even the ones you didn’t know you had.

Why?

All of the new Messenger policies and updates revolve around one purpose: protecting users from spam and spammy messages. Facebook aims to make sure its users have a comfortable, and seamless experience. 

What’s Changed? 

The 24-hour Messaging Window Policy

The general policy states that you can send a message to a user within the last 24 hours they interacted with the bot.

Before: You could work around the policy by applying a message tag to your message and it could send the message outside of the 24-hour window. 

Now: If you want to send a message outside of the 24-hour window, the message must be tagged in one of the four below tags: 

  1. Confirmed Event Update: Sends the user updates on an event they’ve registered for. For example, if a user registered for classes with you, you can use this tag to send them reminders of the class schedule. 
  2. Post-Purchase Update: Notifies the user of updates concerning a recent purchase. For instance, you can use this tag to send the user a confirmation of their transaction such as an invoice or to tell them when their shipment will arrive. 
  3. Account Update: Notifies the user of an update concerning their account. As an example, you can use this tag to tell a user there was suspicious activity on their account.
  4. Human Agent: Allows human agents to respond to user queries. You can use his tag when the customer’s issue can’t be solved within the 24-hour window. 

You can read more about these tags in detail here.

Moreover, the subscription permission for pages is now only allowed for news pages.

Message Tags Are Mandatory Now

Before: Message tags were optional, and most people would only use them when they needed to send messages outside of the 24-hour window. 

Now: You have to apply message tags to your messages that lie outside of the 24-hour window. If you don’t apply message tags, your users will not receive the message. 

How do I apply Message Tags? 

You don’t need to worry about applying Message Tags as WideBot seamlessly takes care of that for you. You just choose your message’s type when setting up your broadcast message as shown below. 

What’s New

One-Time Notification (OTN) 

Facebook has introduced a new concept, and that is the one-time notification. 

The one-time notification allows your page to request to send the user one follow-up message after the 24-hour window. 

Important note: the page has to request the user’s consent to send the follow-up messages, so the user will be asked if they’d like to receive future notifications concerning this topic.

Once the user agrees to this and asks to be notified, the page will be allowed to send him one notification outside of the window and the required message tags. 

The permission, given by the user, will act as a token, and the page will be allowed to only use it once keeping in mind that it expires within a year of its creation. 

Important Things You Need To Understand About OTN
  • You can apply one-time notifications to an unlimited number of topics. 
  • You can apply one-time notifications for an unlimited number of times. 
  • You need to apply for a request to send one-time notifications. You can do this following the steps below:
  1. Go to your page’s settings. 
  2. Click on “Advanced Messaging”
  3. Click on “Requested Features”
  4. Under “One-time Notification”, click on “Request” that’s in the upper right corner of the feature. 
  5. There are certain rules you need to follow when it comes to applying one-time notifications, and they are: 
  1. No deception; keep your promise. Don’t defraud, don’t deceive, and don’t confuse the users. What the request says must match the notification. 
  2. No incentives. Don’t promise the user a gift or a reimbursement if they agree to the notification. 

Beware, though! If you break the OTN rules or get reported for deception or spam, you will immediately lose access to the API. 

We’re currently working on developing a feature that will allow you to instantly integrate the OTN into your flows. 

And there you have it! We hope this helps you understand more about the new Messenger policies. All of the above updates mostly affect our Broadcasting feature, which you can now try for free! Sign up now to use our platform!

New Features ⚡️:️ Take more control of your bot!

As 2020 kicks off, we are proud to announce going live with new features and updates to our platform that will work on making your life even easier. 


Our latest release of updates to the current features guarantees your experience with WideBot becomes smarter, faster, easier, more efficient, more organized, and puts you even more in control of your bot. 

Read on to find out what we have in store and how you can make the most out of it. 

What’s New

New Pricing Plans

Instead of five plans to choose from, we now only have two plans: Free and Pro, and they both come more packed with perks than the initial pricing plans. 

Initially, we had five plans that were account-based: you pay the subscription for the entire account. 

Our new pricing plans are quite different. For starters, the plans are not account-based anymore. Now, your payment is per bot. In other words, you can have different plans for different bots where not all bots share the same features.

The Free plan provides you with everything you need instantly. With our Free package, you can send unlimited messages and broadcasts to your users with a minor limitation of 2000 users and a branding watermark. 

The Pro plan, on the other hand, has the same perks the Free plan has, in addition to unlimited users and the ability to remove the WideBot branding watermark. 

Handover

Our newest feature just yet! Simply put, handover is programming the bot to switch the conversation to be handled by another application. This application could be an integration, such as Zendesk, or a CRM tool, or a social media management tool, or even a human. 

You get to decide when the conversation gets switched, and you also get to choose how the conversation returns to being handled by the bot, which is by using either a keyword, a button, or a specific timeout. 

The Handover feature is exceptionally useful when, for example, a conversation goes wrong with your customer and you want to make sure you don’t lose them, so the conversation is switched to you for you to handle it.

Another example is when you want the bot to handle the conversation to a certain point and then switch it to a salesperson or an integrated tool to close off the sale. 

You can add a handover command to your bot through the platform by clicking on this symbol and choosing which application is your primary application and which is your secondary application. Then, you’ll choose what makes the conversation return to the bot. 

Team Collaboration

A new release set out to make managing your bot even easier; you can now easily invite other admins to work on your bot with you. Just go to your Bot Settings, scroll down, and you’ll find your name listed as “Owner”. Below that, you an “Assign a New Admin” button. This will generate a link you can share with your team members to join the bot.  

Pay attention, though! The link does not create an account for your admin, so when you send the link, this will redirect the person to our website where they’ll first create an account then they’ll be automatically an admin at your bot. 

What’s Updated

Faster Broadcasting

The broadcasting feature is now faster than ever, with improved performance especially with Update broadcasts. 

Train Your Bot In Categories

The Train feature has become more organizable for your comfort. You can now tag your scenarios and, accordingly, categorize and instantly filter them as you may please. 

More Flexible JSON API Integrations 

The JSON API integrations are now more flexible where you have two new options: to create an API Response or to create a Callback Request. 

You can read more in-depth about the JSON API here. 

You can read more about each feature in our documentation, or you can give it all a try for yourself now for free! Building a chatbot is a good step to take to improve your customer service, relationship, and overall experience.

Meet The New WideBot Platform In Full Access

The First Arabic-Focused Bot Builder is Here in Full Acces! إزيك.. هلا.. كيفك.. يعيّشك

We’re ultimately excited to share with you today that we’re finally out of early access and introducing our totally new platform. We think it’s much much better & brings more value than the other ones we had before. You can continue reading why we built it and what’s new in the full version below, or you can just explore it yourself!


Why The New WideBot Platform?

Since we were founded three years ago exactly this month, a lot of businesses have been relying on our 2 past platforms, whether to offer their users the understanding support they want, engage & personalize the experience for them, improve their customer service generally, or to sell their products.

That created a challenge for us of how to combine these 2 platforms into a one that continues to serve the 2 past ones’ goals, and yet keeps maintaining smooth user experience. That’s why we built The New WideBot Platform and introduced it first in early access first, and now the full access one. Here’s what’s new in the full access version:

Smoother Broadcasting Experience with Scheduling & Repetition

broadcast-repetition-chatbot

Send & schedule your broadcasts smoothly through any day of the year! Because now with The New WideBot Platform you get to schedule your broadcasts and repeat them to anytime you want, and keep them get sent again & again at the same certain timing continuously.

New Bot Training Feature

qna-chatbot

Train your bot to understand and handle free text whether by scenarios you add to him or through AI (in selected plans). And leave no question unanswerned behind from now on.

User Personalization

user-personalization-chatbot

Personalize the experience more & more to your users by collecting & saving more information about them, to specify your responses or retarget your users through these data.

Go to Flow Capabilities

redirecting-user-chatbot

Redirect segments of your users to specific flows of your chatbot based on multiple attributes (timezone, gender, age, …etc), to leverage engagement rates & maximize conversions.

JSON API Integrations

json-api-chatbot

Request & edit data from your chatbot to your own CRM (Customer Relationship Management) System or even spreadsheets, and control how & where you manage your users’ data.

Head Over to Your Dashboard or Get Started Now to Try The New Features and Start Reinventing Your Customer Relationship (It’s Free!)

7 Times AI Got Super Creative

Creativity is a purely human thing… is it? AI never fails to surprise us and make our jaws drop, and another shocker is AI can be creative. Super creative too!

How is This Even Possible?

In order for AI engines to really bring out their creative side, they use what’s called a generative model. A generative model is a type of machine learning where the model processes the input and then uses it to generate a new output.

For example, This Person Doesn’t Exist generates faces that don’t actually exist after having processed a massive amount of data related to people.

Believe me when I say generative models really blow my mind by how creative they can get. Which is why we’re sharing with you the most common times when AI got really creative!

AI and Scriptwriting

There’re several times when people experimented with feeding AI movie scripts and then watching it generate a script of its own. Two of the most distinctive times were the Batman script and Sunspring. The Batman script was created after feeding the model all Batman scripts, and the output was a new Batman scenario, which was totally hilarious!

ai-scriptwriting
Courtesy of Keaton Patti

The Sunspring script, on the other hand, was made with thriller movie data and was made into a short movie. Needless to say, the script made no sense whatsoever!

AI and Music

OpenAI’s MuseNet is a revolution on its own. MuseNet processes a huge amount of musical compositions, and can beautifully compose music.

AI and Painting

This is one of the times when it was super creative and really on-point. The applications of AI with painting are endless; however, Portrait of Edmond de Belamy and the Van Gogh experiment really stand out. 

The Portrait of Edmond de Belamy was created when a model was fed data about Renaissance art, then asked to create a painting in the same style.

ai-painting
Courtesy of Christie’s

The result was apparently worth $432.5K!

Moreover, The Van Gogh experiment was executed by feeding a model data on Van Gogh’s style, then feeding it Starry Night and the photo of the location Van Gogh meant to showcase through his masterpiece. 

Consequently, the model was also fed a photo of a specific location, and asked to create a painting of it in Van Gogh’s Starry Night’s style, and the result was so incredible!

ai-painting

AI and poetry

It looks like Shakespeare has a competitor! An AI model was fed poems and consequently asked to write poems of its own, and sometimes the poems were really good; other times, the poems “sounded like an angsty teenager writing poetry”.

AI and Journalism

The Associated Press announced that they’ll be using AI generative models as journalists in their sports section to expand their coverage. Basically, the model is supposed to work by watching sports games, then being asked to write articles about the games; focusing on the parts “human journalists” miss.

Surprisingly, this new shift in journalism is not just in The Associated Press. Forbes, The Washington Post, The LA Times, and more are also going down that road.

AI and Design

Looka made branding the easiest it’s ever been. Looka uses AI to help business owners get all their branding designs needs; from logos to even web design, and with no human interference at all!

AI and Writing

OpenAI did it once again! Their Better Language Model is a writing model that collects data from the internet as it goes. Users can share a prompt or sentence with it, and it will turn that prompt/sentence into a story, an article, or even a poem! You can try its latest version from here.

AI’s creativity is greater than we ever expected, and it’s still growing at the speed of light! So if you want to experience how creative can it get, you can do so by requesting early access to our bot-builder platform to try it yourself!

5 Common Chatbots Myths You Need To Stop Believing

Chatbots have been around long enough for people to start wondering, question themselves, and even get super mythological about. Which is totally fine while getting used to something new in our ever-changing era.

To make it easier for you, we’ve elaborated five of the most common chatbots myths.

Chatbots are a Very New Thing

2016 was the year chatbots started being everywhere: developing and flourishing; in fact, some people actually call it the chatbot year. But that doesn’t mean chatbots were first created in 2016, because surprise: chatbots came way earlier than this, as the first chatbot ever, ELIZA, was created 50 years before “the chatbot year”: in 1966, and actually came equipped with A.I.

Chatbots Only Deliver Results in Specific Industries

Chatbots can actually be used in almost every single industry. They can serve every customer’s need, and any business can build a chatbot and benefit from it. A restaurant can use it for food ordering, an e-commerce website can use it for sales, a mall can use it to assist visitors, and the list goes on & on… Whatever you may need, chatbots are here!

To Build a Chatbot, You Must have a Technical Background

At the end of the day, chatbots are technology, and for people who are not that into technology, that’s very scary. But who said you have to be tech savvy at all to benefit from a chatbot? Look around you, it’s 2019 and bot builders are here to save the day.

Chatbots Have Limited Potential

Chatbots just reply to people, right? Wrong!

Chatbots can do so much more than that, as:

  • Interacting with users in their own language (and slang).
  • Engaging with followers.
  • Taking customer service to the next level.
  • Selling products (full process).
  • Automating long, boring processes in general.

And so much much more! Let’s put it this way: As chatbots are conversational, and hence, can complete any action you can take within the conversation.

Chatbots Provide The Same Experience to All Users

A lot of people think if you build a chatbot, it’s just a one paragraph will be sent to all users, but this is totally wrong as well. Chatbots can personalize each user’s experience to be specifically tailored for them: For their needs and who they are (interests, past activity, …etc). Through chatbots, you can make every single users’ experience special, unique, and truly theirs.

Now that we’ve elaborated some of the most common chatbots myths, don’t you think it’s time to make sure they don’t exist yourself? You can do so now by requesting early access to our platform to make sure yourself for free 😉

Your Step-By-Step Checklist For Building Chatbots

Isn’t it just about time to build a chatbot, don’t you think?

Building a chatbot is becoming easier and easier every day, but one of the biggest obstacles when building a chatbot (and well, anything else) is not knowing exactly where to start or what to do. No matter how easy building a one is, it’ll always feel difficult if you don’t have a guide about what to do.

We know how frustrating that is, which is why we’re equipping you with the list of things you need to do in order to successfully build a chatbot:

1. Determine Your Bot’s Purpose

Before starting building your bot, you have to settle on why you’re building it. Is the bot meant to improve customer service? Is it meant to drive sales? Do you want it to market for yourself?

There’re so many reasons why you might need a chatbot, and deciding on a purpose for your it is the first and most important step you need.

2. Decide Your Bot’s Type (e.g. Rule-based / AI-based)

Next, you need to decide on the type of your chatbot. There’re three main types of bots: Ones that use buttons to interact, ones that respond according to specific keywords, and ones that use natural language processing (NLP) and artificial intelligence (AI) to interact with the user.

Deciding the type is crucial for you to be able to decide on the rest of things concerning your chatbot.

3. Choose Which Channel You’ll Build Your Chatbot On

There’re a lot of channels for your chatbot to be present on, such as: Facebook Messenger, WhatsApp, Your website (webchat), Twitter, Slack, Telegram, …. and the list goes & goes until even Google Assistant and Alexa.

Deciding in advance what channel your bot will be on will help you with a lot of later details, as features may differ from a channel to another, especially that the channels are usually the first thing bot builders ask about.

4. Decide on Which Platform You’ll Build Your Chatbot

After you choose which channel(s) you’ll build your chatbot on, it’s time to get to building it. And the first step to do that is to decide which bot-builder platform you’re going to use.

Choosing the platform mainly depends on your requirements, the platform features, the channels the platform support, and the newness of the technology it uses.

5. Determine Your Bot’s Persona

You have a personality that defines you, and so should your chatbot. Determining who your bot is makes all the difference in how it interacts with the audience. Defining your bot’s persona should come from what is your business and who your customers are.

Below is the Brand Personality Framework, it should help you with deciding on your brand and bot’s personality.

brand-personality-framework
Courtesy of Endeavor Creative

The bot’s persona includes also its name, style, voice, and tones.

  • Choosing Your Bot’s Name

Based on your bot’s persona, you need to come up with a name that fits your persona. Your name could be choosing a human name for your bot, choosing a robotic name for your bot, making it the company’s name, making the name the purpose of the bot, or using a clever name for a bot that uses, for example, acronyms or such.

The table below will help you with which name type to choose.

Name
Type
ExampleSuitabilityPerks
Human
Name
IBM’s RossFormal, serious
business
Human touch,
more focus on the service
Robotic
Name
Jolt.aiTech companiesClarifying more that this is a bot
Company NameMicheal KorsSales, customer support purposesEasier to find, brand consistency
The Bot’s PurposeHangouts AssistantBot has specific purpose(s)Clarity & focusing on the
purpose
Clever
Name
MOB:
Mother of All Bots
Food, travel, fitness, listings, or beauty industries Fun kick,
Stands out, Easier to understand

Your bot’s personality and purpose make all the difference when choosing the name, which is why you need to do these first 🔂

  • Coming up with Your Bot’s Tone (Style, Voice, Tones, …)

Now that you have a general image of how your chatbot is, you need to start getting into details to make it work. And that is starting by imagining how your bot interacts with its users as in their voice, the tones it uses, and their speech style.

 Is your bot going to have a friendly voice with fun tones? Is your bot dead-serious with super formal tones? Is your bot going to use a Shakespearean style in his speech, or a super casual one? (Shakespearean would be really cool by the way!)

When choosing your bot’s tone, bear in mind the four dimensions below.

four-dimensions-tone-of-voice
Courtesy of NN Group

This article can help you understand more what is a bot persona.

6. Choose The Types of Flows and Interactions with Users

As you’re supposed to be starting to build your chatbot now, you have to decide what flows you want your bot to go by with your users. This will also depend essentially on the bot’s purpose, the type of it, and the bot-builder possibilities itself.

7. Publish Your Chatbot!

Life is just a “ready, set, go!” at the common, right? Well, this is your go moment. Publish your bot, but don’t announce it just yet because you still need to…

8. Test, Test, and… *wait for it* … Test!

Before you announce your chatbot to the public, you still need to test it for performance, responsiveness, and accuracy, to make sure there’re as little errors as possible. When done with that, it’s now time to start promoting it.

9. Promoting Your Chatbot

Go public and go crazy now, you’ve earned it! Start promoting and advertising your new software masterpiece.

So to wrap it up, here’s a checklist with all the steps you need to go through to build a successful chatbot:

building-chatbots-checklist

How ready are you now to build your own chatbot? You can start doing that now by requesting early access to our new platform so you can apply all these steps yourself for free! 😉

The Complete Chatbots Take On Customer Relationship

Who doesn’t want to enhance their customer relationship? 

Customers are the true core of any business. Nowadays, customers don’t just want to buy products; they want to know about it, how you’re selling it, and what exactly happens after they buy your product.

Customers are no longer in just for the product, but rather expecting good experience and an even better relationship. We both know what happens when customers don’t get the experience they expect: Bad. Reviews. 

Forget Annabelle, this is an absolute horror movie from another level to any business.

I’ve seen it myself, just one bad review can cost your business more customers than you think and more than you’ll ever know. 

Why Do You Need to Build a Good Customer Relationship?

Take a step back and see the big picture here; it’s not just a purchase. A happy customer can benefit your business in many ways than financially. So here are the main domains you need to bond your relationship with your customers in.

Customer Retention

Having a good relationship with your customers makes them stay. There’re many people that can do exactly what you do; it’s the small things that matter. 

Customer retention is whether your customer stays as your customer or not, and how well do they stay. Do they actively engage with you, are they just existing, or didn’t they stay at all?

The way you treat your customers matters, the way you handle your angry customers matters, and the way you plan on keeping your customers matters. Your relationship with your customers determines whether they remain your customers or seek a better customer relationship.

Customer Satisfaction

Customer satisfaction is as simple as whether what you provided the customer leveled up to his expectations or not. Take this as an example: If I subscribe to an internet package, I expect to have a proper internet connection. If the internet is too slow or doesn’t even work, I am not a satisfied customer; what I received was below my expectations.

In this example, I don’t even have to call their support and complain. In fact, 91% of customers never do. They just leave even without a goodbye 👋🏻

When you’re approachable and have a good customer relationship, your customers will reach out and express their concerns with trust; especially when they know you’ll take care of their concerns.

Customer Loyalty

Customer loyalty is where you’ve built such a good relationship with your customers that they’ll choose you no matter how tempted they’re to switch to a competitor.

When you give your customers such a good experience and build such a strong relationship, your customers feel pampered in your experience; they feel connected to your business, and as a result, they become loyal.

Loyal customers are 9 times more likely to buy your products. That’s how important good customer relationships are! Some customers are even so loyal, they’ll promote your business for you because they believe in it: they just simply became that loyal because of your good relationship with them.

How Can You Build Good Customer Relationship?

There’re a lot of ways to build good customer relationships. Some of the typical practices include training your employees on how to handle and treat your customers, customer engagement, personalizing sales, optimizing the content, and the list goes on and on…

Chatbots Take on Improving Your Customer Relationship 

While all of the ways above are very efficient, they may take a lot of time to execute, and a simple human error can ruin them all. Not to mention the factors of time, money, and effort. Where you may have little of each.

A chatbot may not be the first thing that comes to your mind when thinking of improving your customer relationship, I mean, a relationship is literally defined as the way people are connected. And in that manner, a chatbot is a program, so how is that even possible? (If I was a chatbot, I’d have felt offended by now. Maybe they have feelings too 😔)

But in fact, chatbots are the perfect fit here! As there’re three factors that a chatbot can work do very efficiently and smoothly, challenging human capabilities: Customer engagement, experience personalization, and quality of service.

Customer Engagement

Nothing can engage with your customers like a chatbot, and every engagement comes with the same energy. The real-time conversation experience encourages customers to engage back with your brand; it makes them feel welcomed at any time.

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Chatbots can also carry on tens of thousands of conversations at the same time with no delay or confusion, while a human can literally never pull that off. There’s a maximum number of the customers human can chat with at the same time, and it isn’t even a percentage of the ones a chatbot can do.

You can use a chatbot to engage with your customer for in many ways, starting with as simple as to entertain them to as important as closing sales and resolving their concerns, and it won’t get bored along the way.

Experience Personalization

Not only does a chatbot seamlessly engage with your customers, but it can make every single experience different, which is something impossible for humans to do. Chatbots collect user data and study it to understand the customers better, approach them better, and even get picky about how to approach them.

This would be easy for a human to pull off if we’re talking about a limited number of customers, but chatbots can literally personalize the experience to *EVERY SINGLE USER* who uses the chatbot; they can use every single chat to know the customer more, and personalize based on it.

This can make every single customer experience unique and makes the customers feel much appreciated.

Quality of Service

Your customers can interact with your chatbot right where they message their friends. No need to visit a website or make a special phone call to do that. Chatbots give your customers 24/7 service, and as mentioned above, you can customize this service tirelessly without any extra costs.

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Your chatbot can gather leads, engage, sell, handle customers, and as much as you want it to do.

A well-crafted chatbot can provide service that will turn any customer into a super loyal customer, and build a great customer relationship with.

Tightening your customer experience is the secret sauce to building a great customer relationship, and you can now start doing so through chatbots on our platform for free! 😉

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